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Doug Peterson, art director
Tom Adams, writer
Tony Calcao/Rob Strasberg, creative directors
Andrew Keller, executive creative director
Alex Bogusky, chief creative officer
Sebastian Gray, photographer
Jessica Hoffman/Stephanie McKinney, production managers
Crispin Porter + Bogusky, ad agency
Volkswagen, client
Because backseat drivers have been maligned for generations and rightly so, the art of backseat driving has been lost. This is our attempt at bringing back and helping to define what makes a great backseat driver. Once we broke down the negative stereotypes and identified what made a great one, we had to present it in simple fun way. We hope this will bring the backseat driver back to the forefront. 16 pages, 4 1/2 X 6 3/4, saddle-stitched, 4-color.
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