While Midland Bookshop's discount schemes take care of the competition, it wanted to increase its customer base by encouraging the reading habit. This was done through a direct-mail campaign that consisted of little books about people who have gone on to do great things after reading books.This booklet highlighted the fact that Uncle Tom's Cabin was an important catalyst in America's war against slavery. 16 pages, 4 1/2 x 4 1/2, perfect-bound, 4-color on chipboard.
