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Design / Environmental / Food/Drink
Pepsi straw Environmental Graphics
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Cesar Finamori
, art director
Dulcidio Caldeira
, writer
Bill Bruce
/
David Lubars
, chief creative officers
Lesley Collins
, producer
BBDO New York
, ad agency
Pepsi-Cola Company
, client
The Pepsi stickers were designed to make everyday objects, such as bike racks, handrails and subway-car poles, look like straws. They were posted in crowded areas, where Pepsi drinkers congregate.
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