Pepsi straw Environmental Graphics

Cesar Finamori, art director
Dulcidio Caldeira, writer
Bill Bruce/David Lubars, chief creative officers
Lesley Collins, producer
BBDO New York, ad agency
Pepsi-Cola Company, client

The Pepsi stickers were designed to make everyday objects, such as bike racks, handrails and subway-car poles, look like straws. They were posted in crowded areas, where Pepsi drinkers congregate.

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Pepsi straw Environmental Graphics