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Chris Beatty, creative director
David Bellamy, artist
Cultivator Advertising & Design, ad agency/client

How do you make your brand tangible inside the doors of the agency when the firm's character pays homage to the hard work ethic of the American farm? Wrenches and cutting torches in hand, we scavenged abandoned farm equipment from graveyards across the West and then welded custom desks and wall dividers from it. All of our clients were asked to get tetanus shots.

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