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Wade Devers, designer/art director
Caroline Hettinger, writer
Wade Devers/David Register, creative directors
Pete Favat, chief creative officer
Arnold, ad agency
Ugly Dolls, client
We designed these posters to capture the bright, graphic, and endearing spirit of the dolls themselves. Uglydolls, while simple in design, have a lot of character. Ultimately, our hope was to speak to the dolls' inner beauty by focusing on their outer ugly. 17 x 11, 4-color.
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