Mizuno has traditionally been known for its high-performance running shoes. With the opening of two new boutiques in Singapore, we designed in-store collateral to feature its strength in other sports, i.e., tennis, soccer and basketball. Using long exposure photography, the laces of the shoes were created by the natural motion of the respective balls. 30 x 19 1/2, 4-color with UV spot lamination on the text and logo.