Our brief was to develop a multimedia campaign to inform cardmembers of the OCBC 0% Interest Payment Plan, focusing on home decor products. A line of popular home decor objects was given the 0% touch. 0% was used as the key design element in this series of posters displayed at selected home decor showrooms. The pay-off: Discover the beauty of 0% interest with OCBC Home Sweet Home Deals. Verticals: 15 1/2 x 23 1/2; horizontals: 23 1/2 x 15 1/2.
