The brief was to create a sheet of iron-on designs that would be given away at big summer events (concerts, festivals, etc.) by truth© campaign volunteers. Using the brand's orange spot color, the challenge was to illustrate the anti-tobacco message in a way that didn't alienate the audience so that they would actually be interested in wearing the designs. The inherent 'mix-ability' of the iron-on format also gives kids a choice as to how they want the message relayed.
