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Shawn Perritt, art director
Lee Remias, writer
Jim Mountjoy, creative director
Pat Staub, photographer
Sarah Peter, production manager
Loeffler Ketchum Mountjoy, ad agency
North Carolina Zoo, client
As a part of an overall effort to remind people living in the Charlotte, North Carolina Zoo's surrounding cities, we developed a concept that appeared in the typical places people put lost pet signs. Utility poles and community post boards were ideal. The big cat looked delightfully satiated next to the photo of the missing Pug and miniature Greyhound. 8 1/2 x 11, black and white.
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