The London Design Festival is an annual event that brings together all forms of design into a fortnight of lectures, events and special activities that are spread across the city. The festival director, Ben Evans, asked me to create a typographic installation within the main hub for the festival in the Truman Brewery off Brick Lane. The installation was a collaboration between me and the writers' organization 26. Their director, John Simmons, invited 26 members to choose their favorite quote and supplement the word 'design' for a word within the quote, thereby showing how design can be central to so many things. A series of posters and the booklets were commissioned to celebrate the work and collaboration. 28 pages, plus chipboard debossed covers, 6 x 8 1/4, sewn binding, 2-color, enclosed in a vellum envelope.