Strathmore writing papers had always been a premier line, but its sales had slipped as designers skipped past it for more contemporary products. We solved the perception problem by associating it with luxury, showing it as a perfect vehicle for exclusive, upscale brands. We positioned the brand so as to amplify its most desirable aspects, executing the creative with a precision, power and lushness that enhances the stated promise. Envelope letterpress and seal 7 1/2 x 9 1/2, booklet 6 1/2 x 9, accordion-fold, 2-color and 4-color.
