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John Krull, art director
James Breen, writer
Mike Kriefski, creative director
Shawn Harper, photographer
Chad Bollenbach, photo editor
Shine Advertising, ad agency
Nuchi, client
Nuchi children's toys are designed to foster creativity and empower imaginative thinking. When creating the packaging, we aimed to pique curiosity through simplicity. Vibrant colors and iconic-toy photos highlight each geometrically shaped package, communicating the very essence of Nuchi: simplicity and honesty before bells, whistles and batteries. Like the toys inside, the packaging is a keepsake.
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