Loading ...
Over the years, Coca-Cola's visual identity had become cluttered and uninspiring, diluting the brand's iconic status. Coca-Cola North America challenged us to simplify the brand identity and express the new companywide strategy—Coke Brings Joy. The project has influenced its global visual identity and reasserted Coca-Cola's leadership with the first-ever Grand Prix for Design at Cannes.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In