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Jared Milam, designer
Doug Lowell, creative director
Jamie Kaineg, production artist
Pam Lazoff, production manager
ID Branding, design firm/client
We needed to tell the story that things had changed at ID Branding, and a brand, like a human, doesn't just have one monotonous voice, look or feel. Variable fonts within a constant design structure met both objectives. Business card fronts represent ID and the backs represent the contributions each of each individual. The system contains fundamentals of our philosophy: A brand should be a culture people join, and people, when they join that culture, should also affect that culture.
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