John DeMerritt is a bookbinder whose identity kit unites traditional craftsmanship with modern sensibilities. Since every good bookbinder starts with quality materials, we selected natural-toned stocks for their organic, tactile appeal. Big, bold type wraps around the letterhead, card and envelope in a manner reminiscent of the binding of a book. Envelopes and letterheads are printed inside and out, front and back, on semi-translucent paper that allows a playful show-through.