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Erin Buchanin, designer
Victoria Arzano, creative director
Randi Hesman, strategy
Toast Marketing & Design, design firm
PAQIT LLC, client
The brief was to create a personal care brand centered around products made with natural, premium ingredients that refresh the mind, body and spirit. The identity features clean and honest letterforms and an elevated 'i' to communicate the idea that PAQIT is convenient. The towelette packaging presents a clean and cosmetic image for people living and loving life.
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