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Allyson Lack/Pamela Zuccker, designers
Pamela Zuccker, creative director
Rob Brinson, photographer
Principle, design firm
Paddywax, client
This artisan candle retailer wanted to reengineer their product packaging for a greener solution and approached us asking how they could change. We began by unearthing sustainable opportunities that could be realistically implemented by this boutique-sized brand. For their newly launched ECO-classic line, we designed the collection around a 100% post-industrial, chlorine-free paper pulp box and utilized soy-based inks, hemp twine and FSC-certified paper wraps.
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