Elise Thomason, designer
Wang Min, art director
Juliet D'Ambrosio, writer
Matt Rollins, creative director
Brad Copeland, principal
Jiang Hua/
Xin Jing/
Milkxhake/
Chen Shaohua/
Joyn Viscom/
Me We/
Wang Xu/
Xiao Xue, contributing artists
Elizabeth Boyle, production artist
Laura Perlee, production manager
Iconologic, design firm
The Coca-Cola Company, client
WE8 (West/East 8) was an artistic and cultural exchange that brought together eight artists from the East with eight musicians from the West to interpret questions such as: What opens your heart? What does good fortune look like? What makes you smile? How do you live in harmony with the environment? The result was eight, special-edition bottles and eight original songs, all included in an eight-city world tour ending in Beijing on August 8, 2008.
