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Fiona Fry, design director
Steve Richardson, creative director
Debbie Hyde, group creative director
Brad Green, executive creative director
Rob Ryan, artist
Kristen Marks, project manager
Interbrand New Zealand, design firm
Endue Ltd., client
The Snowberry range instantly conveys the core ideas of purity, freshness, innocence and enchantment. The unique artwork that makes up its visual signature is multi-layered and tells stories within stories that reflect the Snowberry philosophy. Different parts of the same illustration have been used on products to ease product differentiation and to provide a fluid, unexpected nature to the packaging.
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