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Melatan Riden, designer
Diti Katona/John Pylypczak, art directors
Kanako Sasaki, photographer
Concrete Design Communications, Inc., design firm
Aritzia, client
Aritzia is a fashion retailer for young women with a boutique attitude. Its marketing emphasis is less about selling clothes than it is about connecting young women to the energy of the culture. Packaging for Aritzia captures this attitude by using photography that is intriguing and emotional and asks as many questions as it answers. The ambiguity is an essential element in differentiating the brand.
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