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Mary Lewis/Poppy Stedman, designers
Mary Lewis, writer/creative director
Lewis Moberly, design firm
Waitrose Ltd., client
Waitrose Herbs have a lot to say for themselves. Each minimally packaged pot carries bold tabloid style text, describing the contents in detail. Guest herbs make a bold and seasonal appearance with a splash of red in the headline. Herbs are as rich in myth and magic as they are in minerals and vitamins. This was a great opportunity to spread the word.
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