Skidmore Owings Merrill is a well-established and respected worldwide architectural practice. The key design challenge was how to produce a brochure that could be tailored to prospective client needs. The firm works across a wide range of disciplines and sectors, with dozens of projects. To make the brochure itself a blank canvas, we designed it with a grid of die-cut slots throughout, that enables the placement of various project cards, in different formats, to be inserted into the pages—tailor-made for each prospective client. 28 pages, 7 7/8 x 9 7/8, perfect-bound, 11 gloss laminate postcards.