Lael Tyler, lead designer/illustrator
Dan Richards/
Lael Tyler, art directors
Lane Foard, writer
Dan Richards/
Michael Verdine, creative directors
Shawn Mortensen/
Carlin Sundell, photographers
Metropolitan Fine Printers Inc., production
Alexis Chamberlain, producer
Opolis, design firm
Angelo Colletti/
David Schriber/
Michael Shea, Nike, clients
An internal communications piece created to launch the Nike Sportswear brand. The book helps set the creative and business direction for the new brand and introduces the brand's signature, iconic product lineup. Launch Book: 30 pages. Eight Book: 70 pages, 9 1/4 x 9, perfect-bound, 4-color, spot varnish, laser engraved front covers, blind embossed logo, cloth-lined bookboard cover, tape bound police-style notebook.
