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Wai Man Chow/Eugene Tsoh, art directors
Andrew Crocker/Gavin Simpson/Thomas Tsang, writers
Gavin Simpson, executive creative director
Frank Lau, illustrator
Ogilvy & Mather Hong Kong, ad agency
HKJC Mark Six Lotteries, client
The HKJC Mark Six Lotteries is a weekly draw where players pick numbers with the hope of winning the jackpot, which often reaches millions of dollars. Winners become instant millionaires, able to afford things they could only dream of. The campaign utilized actual tickets where players mark their numbers. And the chosen numbers form desirable objects within reach to winners. The line reads: Numbers add up.
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