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Lou Vega, designer
Siung Tjia, creative director
Daniel Bejar, illustrator
ESPN The Magazine, client
The bicycle chain must be the strongest component on a bike because it connects the rider's power to forward propulsion. By twisting the bicycle chain into the shape of a heart, tinged in red, it is transformed into a life-blood representation of the power that performance- enhancing drugs have held over the sport. The broken link on the chain represents the breakdown the sport suffered as a result.
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