Joe Kral, Catalyst Studios, designer
Catalyst Studios, design
Digital Kitchen, animator
Superfad, animation
Mary Fallon, Catalyst Studios, art director
Ron Anderson, Target/
Shannon Pettini, Catalyst Studios, creative directors
Modern Music, music
Barth Ward, broadcast producer
Target, client
Catalyst Studios partnered with Target to a strategy linking the bullseye to the art world. The recently launched campaign marries seemingly disparate forms in unique and unexpected ways to create Art for All. The finished spots were shown at film festivals across the country with accompanying print advertising, on TV, the Web and at Victory Park Plaza, a new concept entertainment and art district in Dallas, Texas.
