SO/ON, a music branding firm, creates distinct, consistent and memorable music programs. They requested an educational piece for potential clients that focused on the relevance of music as an integral part of overall brand strategy. Each concept is revealed through the removal of a card from a vellum sleeve; print processes highlight the sensory, emotional, universal and influential attributes of music. 26 pages, 5 1/2 x 8 1/2, perfect-bound, 3-colors, die-cuts, foil stamping, blind embossing.