Challenge: Increase awareness that thyroid cancer is growing faster than other cancers, and encourage people to check their necks. Concept: Examinations for breast, prostate and testicular cancer are instantly recognizable. Our concept visually twists these examinations by inserting a neck where you wouldn't expect one. Results: The design calls attention to the fact that a thyroid cancer examination is just as important as other, more routine, examinations. 18 X 24, 4-color, Epson Plotter.
