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David Bunnell/Simson Chantha, art directors
Ronnie Lee/David Suarez, writers
Craig Evans, creative director
Anthony DiBiase, executive creative director
Y&R Advertising, ad agency
Organ & Tissue Donor Registry, client
Despite continuing advances in medicine and technology, the need for organs and tissue is vastly greater than the amount available for transplantation. We not only needed to educate people about the facts, but incite them to take action. What better way than to lead by example and have each ad 'donate' to the cause itself.
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