Loading ...
Michelle Leong/Tamara McKenna, designers
Tracey Cameron, lead designer/production manager
Michael Bierut, creative director
Benson Industries Inc., production company
Pentagram Design, design firm
Forest City Ratner Companies/The New York Times Company, clients
The exterior signage for the Renzo Piano-designed New York Times building is a 110-foot-long New York Times logo set as a 10,116-point version of the newspaper's iconic Fraktur font. It is an intricate assemblage of nearly one thousand separate custom-designed pieces fitted over the building's ceramic sunscreen rods, complying with Times Square's zoning mandates that specify minimum size requirements.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In