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Chuck Tso, art director
Scott Kaplan, writer
Jerome Marucci/Steve McElligott, creative directors
Eric Silver, executive creative director
Bill Bruce/David Lubars, chief creative officers
Elizabeth Berrien, illustrator
Betsy Jablow/Jd Michaels, producers
BBDO New York, ad agency
BBC World News, client
To get people to ask their cable companies to carry BBC World in their cable channel lineup, we created compelling scenes from current world news stories out of the actual coaxial TV cable that led into people's apartments and homes.
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