Dry Fly Distilling approached us to build the brand for Washington's first microdistillery since Prohibition—from logo and packaging to business collateral and Web site. Inspired by a love for fly-fishing and the natural beauty of the Pacific Northwest, Dry Fly is a premium brand of spirits, made from the purest, locally grown ingredients. Our goal was to communicate Dry Fly's handcrafted, small-batch feel on a bottle, making it distinctive and recognizable from across a room.