This book recaps the media, promotions, events and collateral that were used in the U.S. to launch the Nike Sportswear brand during August 2008. Produced in limited numbers, it was given to Nike executives as an overview of the brand launch. 122 pages, 15 x 9 1/2, 4-color, one PMS, perfect-bound, front, back and inside covers are hand-screened.
