The Coca-Cola Summer 2009 campaign celebrates the joy and optimism of summer and Coke's authentic connection to the season. The can graphics were featured on packaging, in-store displays and select TV spots. Five cans were released, culminating with a special July 4 holiday can. The designs also extend to can packs, 2 liter and 20 oz bottles, all in celebration of summer's favorite beverage—Coca-Cola.