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Chee Yong Ng, designer
Chris Lee, creative director
Asylum Creative, design firm
Chocolate Research Facility Pte Ltd, client
The concept for Chocolate Research Facility was derived from its product offering of chocolate bars in 100 flavors. We came up with the idea of 'taking fun seriously' and decided that the research process would be the theme to carry the brand. The design philosophy was carried through the half pharmaceutical and half candy box packaging, with different themes reflecting each different series.
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