The client challenge was twofold: Create a liquid soap collection celebrating their Los Angeles heritage and make it a compelling off-the-shelf accessory for a contemporary kitchen or bath. Communication objectives were threefold: To be functional, a silicone band provides non-slip grip in the bath; to be systematic, a complete range of scent, color, and copy interprets definitive aspects of the L. A. lifestyle; and to be expressive, clean design enhances any modern home.
