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Daniel Schweinzer, art director
Lukas Liske, writer
Helmut Meyer/Gregor Seitz, creative directors
Jo Bacherl, photographer
Ogilvy & Mather Frankfurt, ad agency
Karin Reller, Friedrich-Wilhelm und Karin Reller OHG, client
The Task: A highly cost-effective promotion for Rellana Hair®—a range of fringed yarn—with the potential to convince wool buyers directly at various points of sale. The Idea: In order to demonstrate the typical character of the wool at first sight, faces were printed on the labels around the balls of wool as a winter special. Therefore, the packaging communicated the main use of the yarn: It is perfect for scarves and hats.
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