Carl Nielson, designer/art director
Jonathan Helfman/
Scott Sugiuchi, creative directors
Eric Hartsock, chief creative officer
David White, principal
David Aaron Troy, DAT Pictures, photographer
Dan Rapp, production manager
Exit10, ad agency
Lee Coplan, Camps Airy & Louise, client
Open it from one cover, and it's a brochure for Camp Airy for boys. Turn it and flip it over, and it's a brochure for Camp Louise for girls. This two-in-one publication gives the two camps run by one organization a chance to reach potential campers, their siblings and their classmates in one setting without addressing either generically. 60 pages, 6 1/2 x 9, 4-color plus 1 PMS, perfect-bound.
