R3: Rethink/Reimagine/Redesign is a collaborative project between the students at the Academy of Art University and California Lithographers to promote sustainable design. Each graphic design student from the Print 3 course was asked to identify an existing product and design a book that promotes sustainable design, by examining product lifecycles and creating more holistic solutions. The resulting collection of books showcases each designer's innovative solutions—and how they directly benefit people's lives. This forward-looking project demonstrates design's integral role in changing patterns. Seven booklets with slipcase. Each book is 32 pages, 4-color, 7 x 9, saddle-stitched.