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Eric Rohter, designer
Tim Madle, art director
Wayne Geyer, writer
Jake Lefebure/Pum Lefebure, creative directors
Design Army, design firm
AIGA DC, client
AIGA of DC has a special competition just for students to showcase their self-promotion skills. This year's announcement takes inspiration from Voo-Doo, Black Magic and other superstitions while offering suggestions on how to Show Off or Die Trying! The campaign consisted of a 24 x 36 self-mail poster printed in 3 PMS and a Flash microsite to reach students all across the United States.
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