The challenge when branding the Big Omaha conference was to pay homage to the history of Omaha, while recognizing its place as a leader in the Silicon Prairie. The identity needed to be uniquely 'Omaha,' while conveying the conference's core intent: Bringing forward-thinking creatives, entrepreneurs and innovators to the city. Daredevils and risk-takers capture the spirit of the conference, and the cow is the perfect tongue-in-cheek symbol for Omaha. 24 x 36, 4-color, inkjet.
