Before attempting to position new clients, we needed to apply the process on ourselves. After dissecting and examining our business from all angles, we realized our core competency is the ability to tell compelling stories in innovative ways. Rather than create a piece that describes our capabilities, we thought it might be nice to actually demonstrate them. 42 pages, 8 x 12, 4-color plus 1 PMS, perfect-bound, silk-screen and engraving (cover).
