Making world renown designer Orla Kiely's beautiful Target-exclusive product look amazing wasn't a difficult task. The challenge was finding a unique way to convey her brand simply and with impact. We partnered with photographer Roland Bello to articulate Kiely's extraordinary quirky sophistication. We paired the tactile photography with a repeat pattern of product silhouettes, giving a nod to the patterning within the product line. 12 pages, 9 5/8 x 14 1/4, 4-color plus PMS, saddle-stitched, CD included.