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Jay Roop, designer
Kirk von Rohr, art director
David Albertson, creative director
Albertson Design, design firm
Slow Food Nation, client
Created as the first-ever American collaborative event to unite the growing sustainable food movement, Slow Food Nation was a four-day celebration of good, clean and fair food. Our challenge as designers was to establish a consistent brand identity that visually connects good food with civil liberties. The solution was to create an impactful yet layered brand identity system: from simple buttons to posters, event banners, signage and advertising.
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