The TinPo characters were created to poke fun at the issue of cloning. Is it ethical? Should it be done? We said, 'Why not?' So, we teamed up with scientists, chemists and geneticists to help clone each of the characters, using gerbil DNA. The visual language and packaging are a modern twist on a classic point of view, with a nod and wink to the classic science kits of the 1950s.