Dr. Perricone and Perricone MD products have had extensive media coverage. The range of products includes topical anti-inflammatory formulations, and dietary supplements that are scientifically designed to promote healthy, youthful skin. We developed a comprehensive campaign that involved updating the visual identity, creating new packaging design, overhauling the Web site and developing both brand and tactical advertising. The design approach was a modern interpretation of traditional apothecary—understated, elegant typography, scientific photography and frosted amber glass.