Designing new typefaces using the grids and modules of Seoul pavement. This project was formed by the regional culture of Seoul and embodied its cultural identity in the form of typefaces, a meaning of communication. The fonts were free for personal use. The whole package (font CD, posters, book, notepad and stickers) sold for about twenty dollars. 11 TTF files CD; book 160 pages, 4-color, perfect-bound; poster: 18 1/2 x 27, 4-color over, 1 PMS; notepad 4 x 6, 1 PMS, perfect-bound; sticker: 2 x 3.