Jennifer Pratt, designer
Dan O'Leary, lead designer
DDB Canada, Karacters Design Group, design
Jeff Galbraith, writer
James Bateman, creative director
Heather Tryon, project manager
Megan McCord, project director
Hugh Ruthven, strategist
DDB Canada, ad agency
Silver Hills Bakery, client
Silver Hills Bakery had lost differentiation in the overcrowded and mundane bread section. Building on the company's authentic foundation, we developed a series of eclectic names, whimsical illustrations and witty copy to reflect the individual character of the different breads. This creates a friendly and engaging brand personality, while bold colors in matte inks help this unique packaging jump off the shelf.
