The Bombay Bakery is a catering service that specializes in institutional sales and wanted to launch a takeaway service on a miniscule budget. Strategy and solution: We designed Edible Visiting Cards and simply placed them in all the leading cafés and delis that the bakery supplied. Molds ensured consistency and the cards were baked fresh every ten days. The cards worked so well, many people asked for a few samples along with their order.