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Jennifer Morla/Tina Yuan, designers
Design Within Reach, design/client
Jennifer Morla/Michael Sainato, art directors
Jennifer Morla, creative director
Chris Hope, project director
An honest design approach defines Design Within Reach:Tools for Living. Store entry text reads: the secret each of these items share is smart design. A paperclip serves as the identity which exemplifies this basic design concept. Interior elements include a super graphic back wall illustration to attract customers into the environment, typographic panels explaining Tools for Living, and photos of ordinary yet quintessential objects mounted on raw-wood box frames.
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